Of the roughly 9 million likes Beyonce’s pregnancy announcement has received on Instagram, there are few that like the picture more than those in the maternity photography business.
People around the country (and probably world) took a hiatus from the headline-dominating political arguments Wednesday when they heard the news, announced via Instagram: Beyonce and Jay Z are having twins, making daughter Blue Ivy Carter an older sister times two.
Then on Thursday, the “Formation” singer unleashed the mother load: A whole album of maternity photos, titled “I have three hearts.” She was underwater in some, nude in others, on top of a flower-covered car in one, and a few featured Blue Ivy.
With her worldwide trendsetting powers, Queen Bey has the ability to awaken a whole new crowd to the pregnancy photo industry with one post. But that power could quickly turn sour if it causes moms-to-be to set their expectations too high, and leave maternity photographers with the task of explaining artistic differences.